/WORK
Crafting a digital
presence for a chef
A sleek and sophisticated website showcasing the artistry and
elegance of a world travelling private chef
Introduction to the Project
Chef Jessica-Lynn Muller approached us to create a website that would
showcase her culinary expertise and unique lifestyle as a travelling
private chef. The goal was to design a space that highlights her
beautiful dishes, exotic locations, and passion for crafting
unforgettable dining experiences. We wanted her website to feel as
refined and inviting as the plates she creates, while also reflecting
her personal brand.
Our Role
Year
Full design and
development, including
wireframing, homepage
concepts, and final website
delivery
2024
Exploring Design Directions
For the home page, we presented Jessica with two distinct design directions:
Option 1: A sleek, high-contrast design with bold typography and a minimalist approach. This direction was
tailored to emphasize Jessica's vibrant food photography and create an elegant, galley-like feel.
Option 2: A warm, inviting design featuring soft tones and subtle patterns inspired by the textures and
colors of fine dining. This option focused on storytelling, with layered imagery and flowing layouts that
evoke the luxurious yet approachable essence of Jessica's culinary work.
Both options were crafted to engage visitors visually while ensuring easy navigation and clear calls-to-
action.
The Final Website
Jessica selected option 1, the sleek high-contrast design. The final result is a striking, modern website
that puts her exquisite culinary creations at the forefront. The clean layout and bold typography draw
attention to her portfolio and exotic destinations, creating an elegant and polished digital presence.
Visitors are guided effortlessly through her story, experience, and contact information, making the website
a perfect reflection of Jessica's refined brand.
View the live site.
